Global-Scale Sentiment Analysis Platform

01Client

One of the world's largest beverage companies, with global operations and a diversified portfolio of alcoholic and non-alcoholic brands.

02Challenge

• Monitor and analyze consumer perceptions of beverage ingredients and categories across multiple digital channels
• Consolidate social media and external research data into a unified view
• Support strategic and operational decisions with up-to-date insights at global scale
• Structure and analyze large volumes of internal and external data

03Solution implemented

• Sentiment analysis platform based on large-scale analytical data processing
• Integration of social media, blogs, external research, and internal corporate data
• Structuring and standardization of multi-structured data for comparative analysis
• Development of executive dashboards and analytical reports to support daily operations

04Strategic differentials

• Advanced sentiment and perception analysis by ingredient and consumption occasion
• Consolidation of multiple external and internal sources into a single analytical environment
• Large-scale processing capacity (big data analytics)
• Support for global strategic decisions with continuous insight updates

05Results

• Greater understanding of the consumer journey and usage attitudes
• Direct support for portfolio, communication, and positioning decisions
• More agile response to trends and market perception shifts
• Strengthening of market intelligence at global level