Retail and E-commerce

AI Agent for Automated Customer Service on Instagram

How the client scaled digital service with AI, increased engagement, and transformed interactions into business intelligence.

01Client

Active in the beauty and personal care segment, with a strong digital presence.

02Challenge

High volume of Instagram interactions without the capacity to respond at scale
Difficulty maintaining communication standards and response times
Loss of commercial opportunities due to lack of immediate service
Need to automate interactions without compromising the brand experience
Lack of structure to transform interactions into business intelligence

03Solution implemented

Development of an AI agent for automated interaction via Instagram
Integration with comments, direct messages, and mentions
Implementation of natural language processing for contextualized responses
Automatic classification of consumer sentiment and intent
Structured logging of interactions for subsequent analysis

04Strategic differentials

Automated service aligned with brand identity
Scalability for high interaction volumes
Sentiment analysis and intent categorization
Foundation ready for campaign automation and sales funnel
Continuous monitoring of service performance

05Results

Reduced response time
Increased engagement on social media
Greater conversion of interactions into commercial opportunities
Standardization of brand communication
Generation of intelligence on consumer preferences
Evolution of data-driven digital strategy